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Category: Advertising Agency

Campaigns

Business to Consumer

For 30 years pally with the consumer

Lünstroth develops promotional campaigns to communicate defined messages. This can be new products or product ranges, tariffs, price changes or new business.

In line with the leitmotif “everything from one source”, the campaigns are media-neutral: the measures are designed to optimize price / performance ratios. So you answer the question: how can I convey a message with maximum impact to a defined target group at the lowest possible cost?

In the example, a daily newspaper campaign for Volksbank Lippstadt is shown. The occasion is the reopening of the headquarters, an impressive new building which conveys the openness and transparency of the Volksbank.

The current event is embedded in a whole bunch of Volksbank advantages, which reach the target groups in wide-ranging daily newspaper advertisements.

B to C

Business to Consumer

Online

Out-of-Home

Apps

Lünstroth covers all areas of the Customer Journey:

  1. Touch point analysis
  2. Communication concept including overlapping, perceptive creative idea
  3. Media strategy online and offline, networked and building upon the Customer Journey
  4. Implementation of measures, tailored to the respective target media
  5. Response mechanisms for the involvement of existing users and potential new users
  6. Response analysis for advertising control
  7. Readjustment to optimize the target group appeal and the response

Sales Support Agentur Automotive

Sales Support | Sales Promotion

Sales Support

We speak Sales.

Online and Offline

SALES SUPPORT: THE AGENCY AT THE SALES SIDE

As a holistic-oriented agency, Lünstroth is responsible for involving sales agents in marketing and sales processes.

At least in classical multi-stage trading, sales agents are the decisive switching points when it comes to bringing services or products to the POS. And these sales agents are currently still people who act and react emotionally.

Lünstroth provides the distribution with the material and assets, which facilitate the sale of new products, generate new leads and clarify the advantages of the products and services for trade and users.

These can be 3D visualizations of complex technology, explanatory videos or even individualizable PowerPoint presentations or microsites.

Marketing Automation: Content Generation and Workshops

The agency supports clients with marketing automation and thus creates the bridge between marketing and sales. (Support for Eloqua, Hubspot, Manticore, etc.)

It develops the creative content to communicate with potential customers and to maintain a lasting interaction with existing customers.

All sales support measures follow the strategically defined goals and, in addition to their sales efficiency, also pay attention to the overarching goals of the company’s brand or its sub-targets.

As a rule, the primary goal of sales support is to maximize the lead number. In the BtoB area, content is of primary importance. Therefore, the agency creates Whitepaper and manages the company or department blog with prepared content. The success can be directly measured by the marketing automation software; also the lead quality becomes ascertainable.

The online marketing automation can also be meaningfully linked to existing CRM systems. Thus duplicates are avoided and marketing measures can be linked automatically with respective target persons. A requirement is a close interlinking of sales and marketing; The Agency contributes to better coordination through workshops.

Marketing and sales are increasingly growing together; as third in the league the IT joins the team. In this constellation, the agency assumes a role as a moderator and permanent content generator.

The system initially requires a higher degree of strategic planning and interdepartmental thinking, but in the medium and long term initiates self-reinforcing processes that can quickly make it the company’s primary lead generator.

Advertising Agency

Lünstroth as Advertising Agency

How does Lünstroth work as an advertising agency?

Call Helps

Whether Lünstroth as an advertising agency is the right partner, you only can guess, of course, after an introductory conversation.

For this, they are cordially invited: Take a picture!

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Customer Journey

Before the Customer Journey begins,
the Product Journey must be perfectly planned.

Push & Pull

Lünstroth is not just a pull, but also a push advertising agency. Concepts do not start with the sale, but much earlier.

The best demand is meaningless, if the shelf placement in food retailers is not right, the tires are not in stock or the online shop has just an urgent out-of-stock problem.

Arouse desire

How often do we already have heard the important word “advertising must sell”. There’s a lot of truth in it. However: If advertising could sell, it would be sales. The sales promotion and the seller are responsible for direct sales. But also here Lünstroth is versed, because it is a one-stop agency: everything from a single source.

But when it comes to the pull side of the Journey, Lünstroth defined the object of the advertising classic: arouse desire – on the product and on the brand.

The customer knows what he wants. But he doesn’t know why.

In BtoB the customer is emotionally controlled to 90% in the BtoC to 45%. This firstly has to do with decision-making structures: Skilled buyers know their stuff and opt therefore product-related.

However, decision-makers must rely on the brand; they are rarely so deeply involved. In this case – apart from product-independent considerations, e.g. in the logistical or political sphere – the brand’s power: BtoB is also highly emotional.

In addition to the argumentative power of the production-oriented facts, Lünstroth also places great emphasis on the decisive emotional power of the brand in the BtoB area: everything from a single source.

Online

Online-mARKETING

Visitor numbers, impressive heat maps or the conversion rate are not enough to plan and optimize. The interaction of different measures – often in conjunction with offline activities – is crucial.

The online possibilities are complex enough to be able to write whole essays for each individual measure. Faced with this abundance of set screws, medium-sized businesses are then limiting themselves to optimizing the websites or their online stores and place traditional Adwords campaigns. (Adwords are still interesting for short-term sales in some cases, but medium and long term, the optimization of organic measures is preferable.)

Lünstroth takes the typical holistic approach: content is king. At the end of the day the credibility ensures long-term customer loyalty, so that the credibility and thus the emotional commitment to customers is the focus of the considerations.

Print

Classically

Lünstroth is familiar with the classic consumer approach in the local environment. When it comes to tackling topics that are talked about locally and regionally, nothing goes beyond classic agency performance: creative, consumer-friendly and striking.

Despite all the advances in new media, this form of advertising is unimaginable as long as business is based on personal proximity, trustworthy consultancy and the regional character of the region.

In the example, a regional, heterogeneous target group was in demand: clients of the Volksbank Lippstadt. This target group has a high proportion of seniors, which can be achieved with digital media only badly. But almost everyone has subscribed to the local daily newspaper. As a result, Lünstroth is developing a day-to-day campaign, which not only presents the new headquarters of the Volksbank but also points to the advantages of banking with the Volksbank.

Digital Transformation

Everything changes rapidly. The fast ones are eating the big.
Faster than you think. The biggest jumps do not make the production,
but marketing and sales.
Anyone who still sees the fair as a meeting place is perhaps among the great. But certainly not of the fastest.

Let’s talk about it.

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Branding & Communication: strategy and execution

Luenstroth is a strategic Ad Agency.

Lünstroth operates as a 360 ° full-service agency, but also offers the decisive advantage of thorough thinking in the area of strategy. The agency not only promotes advertising and sales promotion, but also optimizes corporate images, product portfolios and external perception as a whole. The agency develops brand and product name systems and implements the strategy efficiently in concrete measures.

Lünstroth is committed to value chains and maximizing sales and focuses on the value of products and services by premium quality and convincing communication.

The agency thinks internationally, as even medium-sized companies operate in export markets with different cultures and other conditions of competition and trademark laws.

Decisive for a sustained increase in value on markets is the allocation of brand names and performance promises – depending on the brand architecture either overlapping for umbrella brands and branded houses or for the respective sub-brands.

In order to be able to compete with Asian Metoo players without having to break the price-performance promise of the umbrella brand, Lünstroth is developing 2nd brand strategies.

In addition to the revaluation of the corporate brand, Lünstroth is keeping an eye on the strengths of the company’s reputation. Because brands are managed by people – the stronger the manager brand is in a leading position, the more powerful is the impact of corporate brands in public space.

The Lünstroth services cover all areas where “soft” brand values become hard figures: brand strength guarantees the return on invest.

Sectors?

Business to Consumer

Anyone who wants to address the consumer efficiently must be able to think emotionally. Emotions are the fuel that pushes brands forward. Lünstroth has been developing advertising for more than 20 years, which not only sells but pays to the brand. Consumer insights are indispensable, but the combination of the entire perception chain on all touchpoints creates the lasting effect.

As an all-in-one-hand agency, Lünstroth offers the consistent and consistent concept from strategy to emotionally compelling advertising.

 

Business to Business

Networked communication is part of the brand DNA for Lünstroth: Successful marketing strategies include not only the sell-out and the necessary advertising measures, but also the sales and the conviction of sales agents.

Lünstroth therefore develops coordinated measures that include all the touchpoints of the company’s brand and its products and / or product brands.

 

Design

Design is part of every emotional approach, completely independent of the respective target group – consumers or business decision-makers react positively to the better design solution.

Lünstroth as a holistic agency offers product and brand design solutions – always state-of-the-art and optimized for the respective application.

 

Workshops

The fast-growing possibilities in marketing are not any longer just possibilities, but necessities in the BtoB sector. Competitors are present on Youtube, Facebook, Xing and Linkedin and they don’t have only recruiting in mind.

The introduction of new technologies and innovative products is no longer just taking place at the leading trade fair, but increasingly on a wide scale of channels.

Many companies are taking advantage of these opportunities, but their commitment to corporate brands, their positioning and their image ambitions is important.

For many years, Lünstroth has been offering seminars and workshops that raise awareness among employees on corporate communications, corporate branding and corporate design, as well as providing them with a common thread.

Not only the marketing department should be fit in the savvy use of the opportunities, but brand ambassadors will strengthen the company’s success.

Recent

Latest work: Cobiax Brand Relaunch

Digital Engines

The youngest division of Luenstroth is econgy (yes: economic energy). econgy builds digital engines for publishers. Find these engines here.

Werbeagentur Strategie

Markenagentur