Experiences with international markets and companies with different positionings strengthen the know how of Luenstroth creatives and consultants.
Food: Branding and Package Design Since its inception, the agency has had a strong relationship with the food retailing industry - founders and creative directors have been working for brand…
Private Label: optimized If a private label looks like a private label, it has already lost in many cases. It will always have to keep a large price gap to…
All of a sudden alone: new positioning Exactly 100 years, from 1876 to 1976, Anker was a strong, independent brand in the field of POS systems. After the bankruptcy, the…
Brand Relaunch: Construction New Positioning The old slogan "Cobiax. Lightweigth hollow slabs. " only focuses on direct product benefits, which primarily addresses a single target group: The structural engineer, which…