Over all: The holistic performance must fit the goals of...Read More
The difference between the almost right word and the right word is really a large matter.
Pictures are inspiring. Text is convincing.
In times of digitization, text is one of the most important pillars of any communication: Machines read images schematically and put them in categories; the copy, however, is recorded and categorized 1:1.
If the text does not hit the mind very quickly and well, not only the machine turns away, but also the human.
Text therefore plays an important role at Lünstroth.
In a time of visual abundance, it is the text that’s convincing or bores the viewer.
The way Luenstroth works.
some more samples