Brand Identity Relaunch and Campaign

New and fresh

The client is Bruno Werner Cabinet Furniture, and they want to reposition themselves. Contemporary and powerful. The industry is demanding, and the corporate design seems somewhat antiquated. This may also be due to the company name. It doesn’t really sound very fresh.

The product focus is on cabinets with vertical roller shutters (formerly known as “StandingRoll”; these cabinets can also be rolled). The USP of the products: They still work perfectly and smoothly even after years of use (unlike competing products, which become difficult to operate after a short time).

The idea: The slogan becomes the corporate brand.

The challenge of throwing everything old and antiquated overboard in one fell swoop is tempting. And management is courageous.
We are therefore leaving the old company name behind and pondering ways to dramatize the USP either in the slogan or, better yet, in the logo.

Since the company has international ambitions, it can also be a little more international. Possibly English.
The core of the old company name (and the colloquial term used in the industry) is “Werner,” like the surname in the company name. And the products are durable. That means:

Corporate Design: refreshed

Since the task is holistic, we are also giving the previously somewhat outdated corporate design a refresh.

Tailored to the target group of interior designers, we are continuing to develop the clear design language, thereby supporting the company’s repositioning, which began with new product lines and does not end with the new company name.