Copywriting at Lünstroth

Copywriting at Lünstroth Branding Agency

"The difference between the almost right word
and the right word is really a large matter.
It’s the difference between
the lightning bug and the lightning."

Mark Twain

Pictures are inspiring. Text is convincing.

In times of digitization, text is one of the most important pillars of any communication: Machines read images schematically and put them in categories; the copy, however, is recorded and categorized 1:1.
If the text does not hit the mind very quickly and well, not only the machine turns away, but also the human.  
Text therefore plays an important role at Lünstroth.  
In a time of visual abundance, it is the text that’s convincing or bores the viewer.

The way Luenstroth works.

Markenstrategie

Brand Strategy

Luenstroth Brand Agency has a strategic orientation: We work on...

Branding-Beratung durch die Markenagentur

Brand Consultancy

Lünstroth is an advising branding agency. Looking at insights and...

Brand Agency for Refugees

Civic Engagement

The Brand Agency is socially engaged and interested in the...

Markennamen

Brand Development

Development of Brands and Trademarks Lünstroth develops brands, trademarks and...

PR-Unterstützung durch die Markenagentur.

Public Affairs

The traditional division between marketing and PR only exists in...

Markenpositionierung: Analyse

Brand Analysis

To boost a brand, the current brand status and reputation...

Cases