Copywriting at Lünstroth Branding Agency

"The difference between the almost right word
and the right word is really a large matter.
It’s the difference between
the lightning bug and the lightning."

Mark Twain

Pictures are inspiring. Text is convincing.

In times of digitization, text is one of the most important pillars of any communication: Machines read images schematically and put them in categories; the copy, however, is recorded and categorized 1:1.
If the text does not hit the mind very quickly and well, not only the machine turns away, but also the human.  
Text therefore plays an important role at Lünstroth.  
In a time of visual abundance, it is the text that’s convincing or bores the viewer.

The way Luenstroth works.

Kreativagentur

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Public Affairs

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Cases