Corporate Mission and Purpose Branding

Set employees on fire

The philosophy of a brand is only a little bit wider than the brand core. It’s the guideline for corporate behavior and strategic decisions of the company.

At Luenstroth philosophies are being discussed with the board of directors, in some cases with the shareholders.

Head of development is Peter Lünstroth himself – at present he is the only certified philosopher at Luenstroth.

Often definition of corporate philosophy gets necessary while discussing questions of corporate social responsibility but the range of questions regarding philosophy is bigger.
Is the company market or brand driven?
Is it client or quality oriented?
These fundamental questions lead directly to questions of common philosophy of the company and should be answered on the highest possible level of hierarchy.
They can not be delegated to marketing or communication staff.

Luenstroth has a look on the past of the company, the successes and decisions which have been made and make proposals for a common philosophy, develops variations and discusses the possibilities until the consultancy fixes the final version as base for further developments.

Why purpose branding is important. Not just for giant corporations.

1. Stronger Customer Loyalty

Emotional Connection: Customers who identify with a brand’s values and purpose develop a deeper emotional connection and loyalty.
Repeat Purchases: Loyal customers tend to make more frequent repeat purchases and higher expenditures.

2. Market Differentiation

Unique Positioning: Purpose branding allows companies to clearly differentiate themselves from competitors by communicating a unique, meaningful purpose.
Competitive Advantage: A strong, purpose-driven brand identity can be a sustainable competitive advantage.

3. Increased Brand Perception and Reputation

Positive Image: Companies that engage in socially relevant issues often enjoy a better public image and higher recognition.
Trust and Credibility: Transparency and a clear purpose increase consumer trust in the brand and its credibility.

4. Employee Engagement and Retention

Motivation and Productivity: Employees who identify with their company’s purpose are often more motivated and productive.
Attract and Retain Talent: Purpose-driven companies attract talented professionals and can retain them longer.

5. Economic Sustainability

Long-term Success: Purpose branding promotes a long-term perspective that supports sustainable economic success.
Risk Mitigation: Companies that align their decisions with a clear purpose can better manage risks and are more resilient to market changes.

6. Innovation Promotion

Creative Thinking: A clear purpose can inspire innovation processes and bring about new, creative solutions.
Product Development: Purpose-driven companies often develop products and services that address genuine societal needs, leading to higher demand and market acceptance.

7. Customer Acquisition and Expansion

New Target Groups: A clear, socially relevant purpose can attract new customer segments that were previously unreached.
Referral Marketing: Satisfied and enthusiastic customers who share the brand’s purpose are more likely to recommend the brand.

8. Financial Benefits

Premium Pricing Strategies: Customers are often willing to pay a premium for brands that pursue a higher purpose.
Investor Interest: Purpose-driven companies attract investors looking for sustainable and long-term investment opportunities.

Purpose branding offers numerous economic advantages, including stronger customer loyalty, market differentiation, increased brand perception and reputation, enhanced employee engagement and retention, economic sustainability, innovation promotion, customer acquisition and expansion, and financial benefits.

These aspects contribute to the sustainable and long-term success of the company. Luenstroth Brand Agency is the right partner to support the development.