PR services - factually correct, appealing and brand-adequate

The world should know the right facts.

How PR sustainably promotes sales and strengthens the brand.

No, PR is not nice to have. PR that a company does for rather nice-to-have reasons has not existed for decades. Good PR can be seen in appealing social media posts, in well-founded product information, in convincing background discussions that contribute to the brand and in press releases that are adopted 1:1.

Ideally, PR activities should follow the same communication goals that marketing has in mind. The approach will be somewhat less promotional, but credibility and persuasiveness are also the basic prerequisites for sustainable success in the area of public relations.

Strategic Communication Consulting

Analysis and Strategy Development
  • Situation Analysis: Gathering and analyzing the current communication situation of the client.
  • Goal Definition: Setting communication goals aligned with business objectives.
  • Strategy Development: Creating tailored communication strategies to achieve defined goals.
Positioning Consulting
  • Market Analysis: Studying the market and competitors to identify positioning opportunities.
  • Target Audience Analysis: Identifying and analyzing target audiences for precise communication.
  • Positioning Strategy: Developing a clear and differentiated positioning for the company or brand.

Media Relations

Press Relations
  • Press Releases: Writing and distributing press releases on relevant topics.
  • Press Conferences: Planning and conducting press conferences, including inviting journalists and follow-up.
  • Media Monitoring: Monitoring media coverage and analyzing reports.
Media Contacts
  • Media Network: Building and maintaining relationships with journalists and media representatives.
  • Media Spokesperson: Acting as a point of contact for media inquiries and as an intermediary between the company and the media.

Content Creation

Editorial Content
  • Articles and Features: Writing editorial pieces for print and online media.
  • Blogs and Whitepapers: Developing content for blogs, whitepapers, and professional publications.
Multimedia Content
  • Videos and Podcasts: Producing videos and podcasts to complement communication efforts.
  • Infographics and Visuals: Creating infographics and visual content to support messages.

Social Media Management

Strategy and Planning
  • Social Media Strategy: Developing a comprehensive social media strategy to enhance visibility and engagement.
  • Content Planning: Creating a content calendar for regular and relevant posts.
Community Management
  • Interaction and Engagement: Actively interacting with the community, responding to inquiries, and moderating discussions.
  • Crisis Communication: Managing crises on social media and protecting the company’s image.

Crisis Communication

Prevention and Preparation
  • Crisis Prevention: Identifying potential crisis scenarios and developing preventive measures.
  • Crisis Plans: Creating detailed crisis communication plans for quick response in case of an emergency.
Crisis Management
  • Crisis Team: Establishing and training an internal crisis team.
  • Crisis Communication: Quickly and transparently communicating with all relevant stakeholders during a crisis.

Event and Sponsorship PR

Event PR
  • Event Conceptualization: Developing creative and impactful event concepts.
  • Event Management: Planning, organizing, and executing events, including guest management and follow-up.
Sponsorship PR
  • Sponsorship Strategy: Creating sponsorship strategies to increase brand awareness and image.
  • Sponsorship Management: Identifying and managing sponsorship partnerships.

Internal Communication

Employee Communication
  • Intranet and Newsletters: Creating and maintaining internal communication platforms and regular newsletters.
  • Employee Events: Planning and executing events to motivate and retain employees.
Change Communication
  • Change Management: Communicating organizational changes to support change management efforts.
  • Employee Involvement: Engaging and informing employees during change processes.

Public Affairs and Lobbying

Advocacy
  • Lobbying Strategy: Developing strategies to influence political decisions.
  • Stakeholder Management: Building and maintaining relationships with political decision-makers and relevant stakeholders.
Position Papers and Statements
  • Position Papers: Writing position papers on relevant political and social issues.
  • Statements: Developing and disseminating statements on current topics and debates.

Reputation Management

Image Analysis
  • Reputation Analysis: Studying the current reputation of the company and identifying areas for improvement.
  • Image Strategy: Developing strategies to enhance and maintain the company’s image.
Online Reputation
  • Online Monitoring: Monitoring and analyzing the online presence and reputation.
  • Reputation Maintenance: Implementing measures to improve and maintain online reputation, including SEO and online communication.

Market Research and Evaluation

Market and Opinion Research
  • Surveys and Studies: Conducting surveys and studies to gather market and opinion data.
  • Data Analysis: Analyzing collected data and deriving actionable recommendations.
Performance Measurement
  • Evaluation: Assessing the effectiveness of communication efforts using defined KPIs.
  • Reporting: Creating regular reports for performance measurement and optimization of PR activities.

We offer the various service areas on a modular basis, i.e. we are also happy to work on the basis of an already defined strategy.
In some cases we work on a project basis, but usually on the basis of a lump-sum payment (retainer).

In the area of market research and evaluation, we often work with external providers in order to reduce the risk of conflicts of interest.

Just call

0 521 94 93 75 70

Or give us an Email

kontakt@luenstroth.com