Automotive Supplier
Aftermarket Brand Management After a Mega-Merger
When everything is clear on the OE side — and everything is at stake in the aftermarket.
Faurecia and Hella merge to form Forvia. In the OE business, the new corporate brand is set. But in the international aftermarket — with wholesale and workshops as the core target groups — decades of brand reputation hang on a single question: how much Hella remains? Lünstroth develops the strategy through to exemplary packaging structures and website architectures.
Aftermarket Brand Management
Brand Architecture
Brand Strategy
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