Branding Agency: What it separates from an advertising agency.

The Advantages of a Leading Brand Agency:
Unleashing the Power of Strategic Branding

Holistic Approach

Lünstroth operates as a 360° full-service agency, but also offers the decisive advantage of thorough thinking in the area of strategy.

The agency not only promotes advertising and sales, but also optimizes corporate images, product portfolios and external perception as a whole.

The agency develops brand and product name systems and implements the strategy efficiently in concrete measures.
Lünstroth is committed to value chains and maximizing sales and focuses on the value of products and services by premium quality and convincing communication.

Global View

The agency thinks internationally, as even medium-sized companies operate in export markets with different cultures and other conditions of competition and trademark laws. Decisive for a sustained increase in value on markets is the allocation of brand names and performance promises – depending on the brand architecture either overlapping for umbrella brands and branded houses or for the respective sub-brands. In order to be able to compete with Asian Metoo players without having to break the price-performance promise of the umbrella brand, Lünstroth is developing 2nd brand strategies.

Reputation

In addition to the revaluation of corporate brands, Lünstroth is keeping an eye on the strengths of the company’s reputation. Because brands are managed by people – the stronger the manager brand is in a leading position, the more powerful is the impact of corporate brands in public space. The Lünstroth services cover all areas where “soft” brand values become hard figures: Brand strength guarantees the return on invest.