References of Brand Agency

We did and will do our best

albatros private label


Albatros is a private label of an international wholesaler in Germany. The company sells safety shoes and beside branded ranges like Puma they need a private label to complete their offerings.

Lünstroth relaunches this private label Albatros, optimized brand identity, positioning and design.


Anker is a leading supplier of components for POS systems with a focus on retail. The company belonged to Oracle until, with the help of an investor, it regained its independence.
Lünstroth Markenberatung accompanies the company brand into its new independence, repositioning the brand, developing copyplatform and claim, and supports the manufacturer in its communicative activities as a result of the realignment on the market

Direct Mailings

Auto Weller

Auto Weller is one of the largest car dealers in Germany, selling Toyota, Lexus and Seat. Lünstroth develops direct marketing promotions for Lexus.

Brand Integration

Volksbank | Bankverein Werther

With total assets of more than four billion euros Volksbank Paderborn-Höxter-Detmold is one of the largest institutes of around 1,100 Volksbanken in Germany. Of the more than 226,200 customers are more than 103,000 as members and co-owners of Volksbank shareholders of the bank. In Paderborn, Hoxter and Lippe Volksbank PHD have 84 subsidiaries, including 57 branches.

Lünstroth Brand Consulting integrated the brand “Bankverein Werther” in Volksbank PHD and positioned it in the field of private banking in Bielefeld area.

Bayerische Versorgungskammer

As the largest public provision group in Germany, Bayerische Versorgungskammer is the service and competence center for occupational and municipal pensions. The business area covers the area of Bavaria, some utilities because of government contracts in other federal states and three federal direct means to the entire country.

Luenstroth supports the supply chamber in the development of optimized brand architecture in relation to the different brand sectors below the chamber roof.

Cobiax is client of the brand agency


Cobiax is a part of Heinze Group and the construction brand for hollow body slabs. Luenstroth Brand Agency repositions the brand, developed a new brand identity and design and is still working for the company to increase the sucess on international markets.

Website-Entwicklung Markenagentur IT-Branche

DDS Consulting

DDS-Consulting is an IT-Consulting firm in Germany, mainly working for Clients like Volkswagen AG, Edeka, Mediamarkt and others. We develop the website for these consultants.

DSC Arminia Bielefeld

Arminia Bielefeld is a soccer club in Germanys Bundesliga. We develop a brand identity relaunch for the club, relaunch the brand design and execute the change.

Eva Mann

Eva Mann is a young fashion label for contemporay premium blouses. We relaunched the brand, built the brand design and the website.

Forbo is the world leader in linoleum. The particular strength of the company lies in the furnishing. As a result, the area of ​​adhesive has also been added.

Architects often decide which flooring to install. And these are very challenging because of their job and also look more closely.

Lünstroth develops folders and brochures for the regularly changing ranges. Special care is required in the area of ​​production monitoring. Since many customers of the company assess the colors and patterns of the floor coverings according to their appearance in print materials, it is imperative that the printed image is identical in color to the real material.

In addition to the challenging tasks of design and production, Lünstroth also supports international language competence in the field of technology. Lünstroth is responsible for the translation of installation and instructions for the products.

Law Firm Marketing

Franke | Lange

The law firm Franke | Lange is an old-established lawyer’s community.

Lünstroth relaunched the corporate design and the website of the law firm.

Fusion of two companies

Gehrke Econ

Gehrke Econ is an owner-operated group of companies with primary service lines in fields of  accounting and tax returns.

Luenstroth Brand Consultants advise the then separated companies Gehrke and econ in the field of fusion and integration.

corporate identity engineering


Gneuß is an engineering firm with worldwide export interests. We relaunch the corporate design and develop a new copy strategy.

Brand Agency: Brand Consulting


Hella is an international automotive supplier. Luenstroth develops product and technology brands for international use, supports the global brand strategy area and creates communications solutions for consumers and intermediaries.


ISM is a German wholesaler for workwear and safety shoes. We relaunch corporate design and private labels.

Developing a franchise system: junited autoglas

junited AUTOGLAS with its currently 238 stations has been the largest German network of independent auto glass specialists and now belongs to the Carglass Group. First established in 2004, the cooperation with headquarters in Cologne is nationwide successfully operating for fleet and leasing companies and insurance companies as a service provider. The Junited Group is firmly focused on owner-managed service and quality expertise.

Lünstroth developed the brand Junited AUTOGlAS for Auto Glass E. G. as a marketing box for the independent auto glass experts. The brand consultants expand the brand to a holistic franchise system.


Kühlmann is a manufacturer of fine food products. The company manufactures under its own label as well as a licensee (Weight Watchers) culinary delights in a natural production manner.

Lünstroth positioned the brand, optimized CI and CD, developed the slogan ” Gutes für Gourmets ” and launched brands for food retailers and package designs for the different distribution channels . In addition, the brand consultants create range brands and specialty products for the discount segment.


For Piasten Lünstroth is developing trademarks for international markets and their package designs.

Broaschure Catalogue


Puma safety shoes are licensed by ism. We created sales material for European markets.

Development of a family of trademarks naming

Stadtwerke Bielefeld

For Stadtwerke Bielefeld we develop an entire range of registered trademarks for electricity supply.

BtoC Campaigning


The Volksbank Beckum-Lippstadt t is one of the leading cooperative banks in the network.

Lünstroth is developing customer campaigns for the bank.

Development of a quality seal system

German Federation for Construction

The German Federation for Construction (ZDB) is the oldest and largest Construction Federation in Germany. It represents the interests of 35,000 medium-sized owner-managed construction companies in various divisions. As the largest industry association ZDB represents the entire spectrum of the construction industry: Under the umbrella of the ZDB both artisan craftsmanship, owner-managed small companies and large SMEs are gathered.

Lünstroth Brand Consultants develop a qualification system for the ZDB, which delimits the member companies qualitatively from the unbound construction companies. The qualification system is inward (internal branding) on a training initiative with follow-up and shows outward the developed trademark – the quality seal “MASTERFUL” in graduated symbolism.

Lünstroth builds the cachet system as a system of registered trademarks, in order to ensure a high legal certainty and uniqueness for the Central Association.