Employer Branding: Video

Apsolut is a consulting firm for SAP. It’s already known as well established employer brand and is ranking under the Top 5.

But the market of IT-consultants is narrow; specialists are wanted all over Europe. Strong employer branding efforts are necessary and make sense to force a further development of the firm.

Concept

To further increase the attractiveness of the employer, a video is recommended.

The brand agency explores the conditions on the job market and the wishes of the potential. From work-life-balance over the good working atmosphere up to the international orientation reaches the wish list of suitable candidates.

Apsolut can fulfill all these wishes.

We develop a storyboard that puts these aspects in the best possible light; from the kicker in the rooms to the culture of the people and the internationally scattered locations of the company.

Implementation: shooting, editing, audio, final

The filming, surrounded by the nice apsolutists, was a pleasure.

The sequences of international locations were recorded locally by the employees, revised and optimized by us and then integrated into the final version; as well as the audio track, which of course stands for the web application in the initial version to zero.