M&A: Lünstroth Branding Agency integrates sucessfully a bank mark in a bigger bank...Read More
Private Label: optimized
If a private label looks like a private label, it has already lost in many cases. It will always have to keep a large price gap to the brand in order to maintain or even expand market share.
This is annoying for the contribution margins. This is tolerable in an early test phase for product acceptance. But if the private label is to be profitable in the long run, an optimization must be forthcoming.
This is the logo of a private label for safety shoes and workwear. You can certainly speculate about the association content.
Fact is: it does not work to the satisfaction of the brand owner.
The brand agency analyzes the market situation and proposes a goal-oriented optimization.
We recommend an optimization of the own brand in the direction of a “genuine” brand, at least as far as the quality of the corporate design and the brand identity is concerned.
The costs for this basic optimization are justifiable as long as the private label does not have to finance any communication expenses such as media donations, PR measures and events.
As our analysis shows, the word mark “Albatros” is enforced and known. That’s why it’s set.
In addition to the word mark, the logo contains the globe in graphic form. However, this association is misleading; she refers more to travel clothes and – above all – is generic.
These are the typical, very long wings that make up the brand-defining Albatross. This is the dominant design element.
The development of the logo and the assignment of the colors now follow the classic laws of branding: concise, reduced elements that guarantee functionality in the conceivable combinations.
The slogan expresses the positioning: the core benefits that professional and safety clothing must offer: functionality
Corporate Design Framing
some other Cases
Websites for law firms and surgeries
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Advertising: Adaption work
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Business to Consumer: Banking
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Brand Building Fashion: Eva Mann
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Package Design: FMCG
Fast mobing consumer goods: In FMCG Sectors the branding agency has a long...Read More
Employer Branding: HR-Spot
Yes, Lünstroth does not only conceptional work but also executes productions like videos...Read More