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Announcement-Campaign for Volksbank Lippstadt
Volksbank Lippstadt will get a new central building. We develop ideas for the announcement and add a campaign regarding several advantages of Volksbank among competition.
Favorable is abride scope on regional target groups; so we took the regional newspaper as ideal medium to get the best impact in a short period of time.
This campaign is driven be emotion for a simple reason. Financial benefits are mostly generic – if one builds a rational usp the costs are enormous.
The client approach can only be emotional to strengthen the brand loyalty.